After growing industrial hemp for CBD and dealing with the challenges of an emerging industry, we saw an opportunity to bring quality and consistency directly to the end consumer. We made the decision to control the process from “seed-to-shelf”, by being directly involved in all stages of the process from growing through extraction all the way to formulation.
We saw the need to get involved in all steps of the process because we saw too many questionable products.
We noticed unsubstantiated claims and a lack of standards in product testing for CBD products. For example, not all manufactures participate in Good Manufacturing Practices or have clear Standard Operating Procedures in place, we do.